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assist, umami, and other

Assisterati : For six weeks, at a cost of $7,000, Columbia University offers recent college graduates forgettable workshops, fleeting encounters with important editors and access to the best unlisted job openings in book publishing and magazines. After swift job placement, these hyper-literate 20-somethings occupy a peculiar professional class: the Assisterati . Their institutional affiliations lend them a sense that they are the caretakers, soon to be inheritors, of a sublime patrimony. Their proximity to literary creation - via email, telephone or fax - Suggests They Possess a cultural They Could not acquire credibility in, say, Chicago, or on Wall Street. But underpaid brimming with hope, they're, like They assist the people, will one day run this town and steer the course of American literature. That is, If They Stick Around With Their egos intact. nyobserver .

Umami: it is one of the five tastes perceived, according to wikipedia. Here we need to introduce a cute book, The Flavour Thesaurus of Niki Segnit (Bloomsbury), "The book lists 99 common flavors and flavor pairings for home cooks, say, combining celery and horseradish or melding tomato and anchovy. Each of the 900 pairings (out of a possible 4.851 !) Comes with a short digression. " GoodFood .

You and I : in a very interesting article Robert Lane Greene analyzes the significance of these two pronouns in the world of new media: why iPad and YouTube ? intelligentlife .